In the LED transparent screen craze, where will LED light bar screen to go
In the past two years, LED transparent screen has been highly respected in the industry, and some even expect it to occupy an important position in the future LED display market. However, in fact, the LED transparent screen is just a product based on the LED light bar screen, but as the “parent of the transparent screen” LED light bar screen, which shines on the transparent screen, seems to be trapped. In an embarrassing situation, although manufacturers have not given up on the innovation of such products, their market application is far from being as good as the industry predicted.
Outstanding advantages in outdoor, once promoted
With the development of urbanization and the development of commercial economy, the outdoor advertising market is becoming more and more large. LED display screens as outdoor dynamic advertising carriers are also increasingly welcomed by the market, but traditional box-type LED displays have their own Defects have caused many annoyances for manufacturers and customers, and the introduction of hollow-type LED light bar screens almost perfectly solved these problems that plague people.
Due to the installation on the exterior wall of the building, the weight of the LED display has become a primary concern. The traditional LED display cabinet structure and load-bearing steel frame greatly increase the weight of the wall, and the LED light bar screen does not need the steel frame to assist the installation. The weight is only 40% of the box type, and the hollow structure is also reduced. The wind load reduces the safety hazards caused by the windy weather to the screens located in high places, which is very suitable for outdoor large-area projects. The blind-like structure of the LED light bar screen improves the heat dissipation performance and reduces the probability of failure. In addition, unlike the method in which the box type display screen needs to be disassembled from behind, and often called “moving all over the body,” the light bar screen can directly dismantle the faulty light bar at the front of the screen, and there is no need to build a maintenance channel. Maintenance is even more convenient. convenient.
In addition, due to the characteristics of ventilation, light transmission, and other characteristics of the LED light bar screen, the effect of shielding the building is reduced, and the structure is also more in line with the building, with less power consumption, stronger environmental performance, etc. The superiority makes the LED light bar screen outdoor, especially the application of the landmark building market darling.
Poor market development, transparent screens follow closely
Although the LED light bar screen was first exposed on the landmark building in the early years, its outdoor application market has not been further developed in the past one or two years. Merchants have made little progress in product innovation, and LED light bar screen manufacturers have attempted to develop on stage leasing. However, it failed to attract the attention of the customer groups. At the same time, the LED transparent screen has become the fragrance of the past two years with a unique sense of technology and semi-outdoor installation. It has a tendency to divide the LED light bar screen in the outdoor part of the market, making The prospects for the development of LED light bar screens have become even more uncertain.
In fact, the general outdoor advertising screen area demand is not as large as the landmark building, while the demand for the large-screen outdoor advertising market accounts for a relatively small proportion of the entire outdoor advertising screen. At the same time, the traditional LED outdoor advertising screen installation Difficulty and customer demand are also low, the general outdoor advertising LED display can be satisfied, which makes the advantages of LED light bar screen no longer appears particularly prominent. In addition, as a non-hermetically structured LED display screen, the light bar screen is hardly tolerated as generally recognized as a conventional case type display screen.
As we all know, outdoor displays are inevitably subjected to wind and sun for a long time. Tolerance has become a very important requirement for such products, and the open structure makes it difficult for the light bar screen to behave like in terms of waterproof, dustproof, etc. Box-type LED display is as convincing, which undoubtedly also limits the wide application of LED light bar screen.
With the development of urbanization and commercialization, the demand for outdoor close display markets has also begun to increase, and the pitch distance of LED display screens for boxes has achieved a technical innovation with a point distance of less than 2 mm, which can meet the needs of close-range viewing. Ideal for outdoor close display applications. However, for the LED light bar screen with the hollow feature sacrificed at the dot pitch, the sharpness is obviously a congenital deficiency that cannot be overcome, which means that the outdoor close range application field is destined to be difficult to step on the LED light bar screen.
If it is difficult to pose a threat to LED light bar screens in outdoor small-pitch application areas, the emergence of LED transparent screens undoubtedly divides the LED light bar screen market. The transparent and transparent LED display has become one of the most watched products in the past two years. Its 70%-95% transparent transmittance greatly reduces the impact of LED display on the building appearance. The semi-outdoor display feature that is closely attached to the interior of the glass curtain wall circumvents the approval of outdoor advertisements. Even in the United States, where advertisement monitoring is very strict, it has also been greeted with smiles from the government and businesses. Such a prominent advantage, so that the LED transparent screen instantly beyond the light bar screen, become the preferred product of glass building LED display project.
Even in the current market share of outdoor display, LED light bar screen failed to achieve a clear advantage, and its current advantage in the outdoor is still difficult to replace other products. However, if you want to gain a larger market share, companies and manufacturers need to make greater efforts to enhance product performance, market education, and make the product more widely recognized in the market, thus winning the competition in the fierce outdoor display market competition. status.