Industry development threshold, LED screen companies how to overtake
With the development of the industry entering the period of transformation and upgrading, market trends are also unpredictable. The traditional market and many emerging sub-sectors take turns to “sit down.” While the upstream manufacturers’ technology and product innovations promote the growth of the terminal market, the demand for product in the terminal market is also hot. Influencing upstream manufacturers' R&D, production and other activities. Under the guidance of small spacing, COB, mini-LED, MicroLED, etc., from indoor to outdoor, from commercial use to civilian use, LEDs are "incremental." The relevant data show that: the global LED display market demand will maintain steady growth, is expected to 2021 The year will reach US$917.147 billion. The progress of LED display technology and the reshuffling and integration of the industry in recent years have enabled the industry to enter the stage of product upgrading and market diversification.
In this process, for many LED screen enterprises, the choice becomes the most important thing. The entrepreneur’s vision must not only outwardly, accurately see the changes and trends of the new era environment and new markets, but also inward, re-examine the company. Its own advantages and core competitiveness. Here we can switch from the manufacturing industry to upgrade the five barriers that must be overcome to discuss some of the issues we need to face in the future of our LED industry.
The first pass is market barriers.
With the fierce competition in the market, especially the development of SMEs will encounter more problems, such as product innovation difficult to find, financing difficulties, difficult market opening and other issues. How to exchange market vitality? One of the important points is to get rid of market barriers. Let the enterprise as the market main body carry on benign competition in the same open, fair market environment, complement each other and promote each other, the transformation and upgrade of the manufacturing industry will have the cornerstone and guarantee.
The second pass is inertia thinking.
The bigger the company is, the more successful it is and the greater its inertia. Today's world is a world of cross-border competition. It is not a certain screen company that beats traditional display products, but the entire industry is subverted by smart displays. This warns us to get rid of inertial thinking and take a cross-border perspective to re-examine our advantages and core competencies so as to find new directions for growth.
The third pass is Xiaofuyi'an.
Many companies feel that transformation and upgrading are costly, burdensome, and risky, and they are often afraid of transformation. Many companies prefer to see the meager profits in front of them and do not want to take risks. The company itself must overcome the inertia of “turning the ship from bad to bad” and the confusion of “transition for death, not for transformation and death”.
The fourth pass is innovation.
For many manufacturing industries in China, the development of high-end products is a difficult road to innovation, and the LED display industry is also. We must understand that intellectual property accumulated through innovation is an important winning weapon for companies to participate in competition. The protection of intellectual property rights in the LED display industry is far from enough, which affects the enthusiasm of corporate innovation. The low rate of patent infringement and the low degree of protection have caused great restrictions on the development of LED display screens in foreign markets. At the same time, the lack of investment in enterprise innovation and the lack of talents also constrain the independent innovation capabilities of enterprises.
The fifth pass is the level of integration.
The integration of manufacturing and service industries, and the integration of manufacturing and informatization have become major trends in the transformation and upgrading of manufacturing industries. LED screen companies may only sell products in the past, and may now sell solutions, sell technology, and sell services.
Take some other traditional industries, it is entirely possible to connect the upstream and downstream of the supply chain more cost-effectively to form a real-time collaborative supply chain that connects the end customer in the market, the various departments within the manufacturing industry, and the upstream and downstream parties. Greatly enhance the competitiveness of traditional manufacturing. For the LED display manufacturing industry, the service industry and informatization are all fields that require deep learning. It is also doomed to the difficulties of the integration.
Of course, these five "junctions" are only five major aspects of industrial development, and there are many details that require screen companies to pay attention. With the further opening up of the market, as well as the introduction of new technologies and products, screen companies will have more. Opportunity.